This is a basketball jersey designed for competition, but with a style that allows it to be worn outside of sports. With this new apparel, Boca Basketball not only renews its image for the season but also strengthens its presence as a sporting and cultural brand.
Buenos Aires, January 15 (NA) – Boca Juniors officially launched its new basketball kit this Thursday through its social networks, a presentation that combined sports, identity, and urban culture. The debut of the new jersey did not go unnoticed by fans.
The jersey thus becomes a meeting point between professional basketball and urban fashion, in a strategy that seeks to expand audiences and consolidate the club's identity in all spaces.
“The new Boca one. The one everyone will wear,” was the message chosen by the official Boca Basketball account, a phrase that summarizes the spirit of the launch and the intention to turn the garment into a symbol of everyday use.
“The new Boca one. The one everyone will wear”.
Despite the color change, the jersey retains one of Boca Juniors' most iconic elements: the horizontal blue stripe on the chest. The jersey opts for a retro style with clean lines and a classic approach, using gold yellow as the predominant base color.
The V-neck and the tricolor trim in blue and yellow, present on both the collar and the armholes, provide a modern finish without losing the classic spirit. Aesthetically, the design marks a clear difference from the club's traditional apparel.
In the upper right corner of the chest is the Adidas 'performance' logo in blue, while on the left side, over the heart, the club's shield stands out, reaffirming the 'xeneize' identity.
The details give the garment its final personality. There is the main sponsor, the 'kanji' brand, presented in yellow, achieving a balanced and visually appealing combination.
The presentation featured Germán Beder, Juan Posite, Nicolás Landi, and Ignacio Barrón, who posed with the new jacket in an audiovisual production that quickly went viral.
